The Effect of Consumer Curiosity on Consumer Well-being

Document Type : Original Article

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Abstract

The purpose of this study is to examine the effect of consumer curiosity on consumer well-being for smart devices consumers in Egypt. The questionnaire was distributed to smart devices users in different categories. 479 out of 525 questionnaires were collected. 443 questionnaires were valid and free of missing data. Multiple regression analysis is employed to test the research hypotheses using Warp PLS 0.7. The research results revealed that consumer curiosity positively affect consumer well-being.
 

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